Super Bowl LVIII on Nickelodeon

As Senior Producer, I led social video production for Nickelodeon’s Super Bowl LVIII: Live From Bikini Bottom campaign — a first-of-its-kind broadcast that merged animation and live NFL coverage. The social rollout generated 1.4B views and 137M UGC views, making Nickelodeon the most-mentioned brand on Super Bowl Sunday and earning Webby and Shorty Awards for its innovation in partnership and collaboration.