SpongeBob’s 25th Anniversary

Supervising Producer for SpongeBob’s 25th Anniversary award-winning campaign, leading social creative across TikTok, Instagram, and Facebook, managing creator consultants, and partnering with Wendy’s, Olympic athletes, and the SpongeBob voice cast to build a nostalgic, trend-led campaign.

Launched SpongeBob’s TikTok and grew it to 2.5M followers and 400M+ views, making it the most-viewed animated series account on TikTok in 2024 and setting a new benchmark for franchise anniversaries.