SpongeBob’s 25th Anniversary

As Supervising Producer for SpongeBob SquarePants’ 25th Anniversary, I led video production across TikTok, Instagram, and YouTube; managed Nickelodeon’s creator consultants; and collaborated with partners ranging from Wendy’s to Olympic athletes and the SpongeBob voice cast to bring the anniversary to life through nostalgic, trend-driven storytelling.

The campaign launched the official SpongeBob TikTok, growing it to 2M followers and over 400M views, becoming the one of the most-viewed animated series on TikTok in 2024 and setting a new benchmark for franchise anniversary campaigns.