Krabby Patty Kollab

As Supervising Producer, I led The Krabby Patty Kollab—a national partnership with Off The Menu that brought Krabby Patty–inspired meals to fans through a mix of influencer storytelling, real-world experiences, and platform-native creative. I directed the launch video, partnered with Wendy’s and Olympic gymnast Jordan Chiles, and oversaw creative that blended fandom, nostalgia, and franchise identity across TikTok and Instagram.