Krabby Patty Kollab

As Supervising Producer for SpongeBob’s 25th Anniversary campaign, I led The Krabby Patty Kollab—a partnership with Off The Menu that brought Krabby Patty–inspired meals to eager fans. I directed the launch video, managed influencer coverage in collaboration with Wendy’s and Olympic gymnast Jordan Chiles, and helped extend the campaign’s reach through cross-platform creative that blended fandom, nostalgia, and real-world experiences.