Get to Know Lamesa!

Lamesa is a New York City–based Senior Producer on Nickelodeon's social team, with 3 Shorty Awards and 1 Webby Award, and 2 GEMA nominations to her name.

She specializes in bringing the world of SpongeBob SquarePants to life on Instagram and TikTok, engaging millions of fans with content that’s both culturally resonant and joyfully weird. She collaborates closely with the Creative Director to lead major social campaigns, including Super Bowl LVIII (co-hosted by SpongeBob and Patrick), the launch of SpongeBob’s TikTok, and the franchise’s 25th Anniversary celebration.

Lamesa leads the creator consultants, a dedicated group of creators fueling the brand’s social presence, and has extensive experience in influencer-led creative strategy. Lamesa is also the final creative approver on over 70% of Nickelodeon’s social content, ensuring every asset aligns with brand voice, creative vision, and global standards.

Previously, she led Nickelodeon’s International YouTube video production team, driving cross-market growth and digital engagement across global channels.

Passionate about storytelling, fandom culture, and social-first content, Lamesa thrives on building innovative campaigns across Nickelodeon's most iconic IPs and crafting digital experiences that entertain and connect audiences worldwide.

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