Get to Know Lamesa!

Lamesa is a New York City–based Senior Producer on Nickelodeon's social team, with 3 Shorty Awards and 1 Webby Award to her name.

She specializes in bringing the world of SpongeBob SquarePants to life on Instagram and TikTok, engaging millions of fans with content that’s both culturally resonant and joyfully weird. She collaborates closely with the Creative Director to lead major social campaigns, including Super Bowl LVIII (co-hosted by SpongeBob and Patrick), the launch of SpongeBob’s TikTok, and the franchise’s 25th Anniversary celebration.

Lamesa currently oversees the SpongeBob Goofy Goobers, a dedicated group of creators fueling the franchise’s social presence, and has extensive experience in influencer-led creative strategy. Before this, she led Nickelodeon’s International YouTube video production team, driving global digital engagement.

Passionate about storytelling, fandom culture, and social-first content, Lamesa thrives on building innovative campaigns across Nickelodeon's most iconic IPs—including SpongeBob, Teenage Mutant Ninja Turtles, Avatar: The Last Airbender, and Garfield—crafting digital experiences that entertain and connect audiences worldwide.