Lamesa is a New York City–based Senior Producer on Nickelodeon’s social team, specializing in brand identity, platform-native creative, and franchise storytelling across TikTok, Instagram, and Facebook.

Highlights:

• 10 major industry awards — 4 Clios, 1 Webby, 3 Shortys, and 2 GEMAs

• Senior creative partner to the Nickelodeon social team’s Creative Director & Supervising Producer

• Final creative approver on 70%+ of Nickelodeon’s social content output

• Led SpongeBob’s TikTok launch: 2.5M followers, 400M+ views

• Drove Super Bowl LVIII social coverage: 332M views + 137M UGC views

• Led social creative for Kids’ Choice Awards 2025: 896M views & 60M engagements

• Leads Nickelodeon’s creator consultants, overseeing influencer strategy & workflows

• Specializes in character-driven storytelling, trend-forward creative systems, and social content that builds brand voice and community

• Formerly led Nickelodeon’s International YouTube production team, driving cross-market digital growth