I'm a New York-based Creative Lead building culture-first work for iconic brands. Currently at The Weather Channel as Social Media Manager, I'm helping reshape how a legacy news brand shows up on social, developing a visual identity, platform-native formats, and creative systems designed to make weather feel as culturally relevant as it is useful.
Before TWC, I spent years at Nickelodeon leading social campaigns for SpongeBob SquarePants and other global franchises. As final creative approver on 70%+ of Nickelodeon's social output, I built repeatable formats and systems designed for TikTok, Instagram, and wherever people are scrolling, work that earned Clio, Shorty, Webby, and GEMA Awards.
The throughline across both: I believe the best social creative should feel fun on purpose.
What I Believe In
Creative Engine
I'm drawn to brands that treat social as a creative engine, places where experimentation is encouraged, creators are true collaborators, and strong systems allow brands to show up meaningfully in people's feeds.
Platform-Native
Social isn't TV with a different aspect ratio. I build content designed for how people actually use each platform, formats that feel natural, not forced.
Culture First
The best social work doesn't just talk about culture, it participates in it. I focus on creating moments that feel relevant, timely, and authentic to what's happening online.
Systems Over One-Offs
Viral moments are great, but sustainable success comes from building creative systems, repeatable formats, clear POVs, and processes that allow teams to move fast without sacrificing quality.